Real estate photography is an intricate craft, deliberately honed to capture a property’s intrinsic qualities. Serving as a pivotal marketing tool, it constructs a visual narrative that accentuates a property’s unique features, aesthetics, and spatial layout. The onus of securing optimal photos lies squarely on the property owner, a critical responsibility, especially when navigating the sale of a house.
This can be better understood with the help of an illustration. For instance, if you check out the pictures of Shepherd’s Bush Properties by Finlay Brewer (or its counterparts), you will be immediately drawn to them. This can prove the formidable impact of high-quality photography. Beyond merely presenting architectural and interior design nuances, these images can create a compelling narrative, offering a glimpse into the lifestyle each property promises. This visual allure not only captivates potential buyers but also motivates them to personally explore the property, emphasizing the influential role that impactful imagery plays in the real estate market.
Put simply, photography is the first impression a potential buyer sees when browsing listings on Google. For this very reason, housing companies and builders invest in Corporate video production to display their apartment buildings and houses. Putting up professionally shot photos and videos helps their properties look eye-catching, which is essential for attracting buyers.
Here are some tips to help you produce images that will impress potential buyers.
Prepare Your Home
Prioritizing the preparation of your home for photos is crucial when attempting to sell your property. To attract potential buyers, it’s essential to ensure that the home looks its best. Consider a few exterior improvements, such as painting the exterior, new Siding Installation, and power washing the house’s exterior. Inside the home, focus on decluttering and deep cleaning to present an immaculate and inviting space. Additionally, enhancing the appeal by adding some decor or staging the home can contribute to making it more attractive to potential buyers.
Shoot wide
When it comes to real estate photography, you want to make it as easy as possible for potential buyers to imagine themselves living in your property. That’s why you should shoot a wide shot. By capturing more of your property and the sense of space that comes with it-your potential buyers will be able to imagine themselves and their belongings in the house more easily.
Highlight the best parts
The upgrades made to a home can contribute to its wow-factor and help you sell your property faster. So, if you’ve had a new sunroom constructed with a louvered pergola roof, or if you’ve recently had your backyard landscaped, you should take good pictures of them to put up. The best parts of the house often capture the attention of potential buyers, so you should highlight any upgrades or additions you’ve made to it.
Vertical edges
“The vertical edge,” also known as a “slant,” can be a powerful tool for a real estate photographer. It can draw attention to important areas of the property like a view or entrance. It can create the illusion of depth, or it can point out the difference in elevation. Vertical edges are an important part of the real estate photo. They frame the subjects and help lead the viewer’s eye.
Vertical edges are a photography technique in which the whole image (or some part of a photo) is cropped to a vertical orientation instead of a horizontal one. There are several reasons to shoot this way. First, many mobile devices are portrait-oriented, so a vertical orientation gives a viewer the impression that the subject is standing upright. Second, vertical edges are visually pleasing and tend to be less busy than a horizontal composition.
Shooting interiors
Interior photography, also known as architectural photography, has become increasingly popular with real estate agents, property managers, and homeowners. While exterior photography can help simplify the selling process, interior photographs let potential homebuyers imagine themselves living in the home.
Using flash
Real estate photographers use different types of lighting. Some photographers prefer to use natural light, while others will choose a more controlled studio light. When natural lighting is not available, photographers will use flash photography. Flash photography uses artificial light, typically found as light bulbs, flashes, or strobes.
If you’re a photographer looking to break into the real estate world, there’s only one way to go: flash photography. Real estate companies are looking for photographers who use flash photography to create bright photos that pop, and using flash photography can be the difference between you and someone less qualified. The exterior of a home is often photographed at twilight, but the interior is often photographed during daylight hours.
Using light stands
A real estate photography light stand could be the perfect answer for real estate photographers who need to supplement a primary lighting source. It is all about capturing as much light as possible. It can be a simple task-a camera flash-or it can be complex. In real estate photography, the photographer needs to work with light and light stands for more professional photographs.
Camera height for interior shots
In real estate photography, the camera height for interior shots should follow the rule of thirds, which means the camera should be positioned at a 45-degree angle to the horizontal and vertical lines of the room. This will give the photo a pleasing balance.
Camera height for exterior shots
If you are shooting exterior pictures, your camera needs to have the camera height set correctly in order to get the best shot. As you move the camera up or down, the camera height changes. However, the camera height affects more than just the angle that the camera is positioned, but also how high or low the camera will need to be in order to shoot the picture.
